Designing
High-Functioning Workplace Experiences for Scaling Companies.
LustraEX helps scaling companies design workplace experiences that strengthen communication, alignment, and team effectiveness as they grow.
Workplace Experience Designer for Scaling Companies
I help scaling companies design workplace experiences that strengthen communication, operational clarity, and team effectiveness.
My work sits at the intersection of workplace operations, organizational design, and human experience. I believe the way people experience work directly shapes how they communicate, collaborate, and perform, ultimately influencing customer experience and overall company success.
Before launching LustraEX, I spent over 10 years building workplace and people systems from the ground up within Canadian founder-led startups.
Complimentary 30-minute call to explore your workplace experience challenges and opportunities.
Scaling Exposes What Wasn’t Built to Scale
In the early days, companies run on speed, trust, and founder intuition. But once teams grow beyond 25–40 people, the cracks begin to show:
- Communication fragments
- Managers struggle to lead effectively
- Founders get pulled back into day-to-day decisions
Most companies try to solve this by hiring more people or adding more meetings. But the problem grows. The real issue is missing workplace experience systems.
Scaling companies need operational clarity.
When people know what success looks like, how decisions get made, and where information lives, execution speeds up.
I help startups design and build the internal systems that make that possible.
| THE PROBLEMS | THE SOLUTIONS |
|---|---|
| Founders get pulled back into operational decisions. | Role and decision clarity so teams can move without constant founder involvement. |
| Managers struggle to lead growing teams. | Manager enablement that helps managers align teams and drive execution. |
| Communication becomes fragmented across teams. | Strategic communication systems so information moves and decisions don’t stall. |
| New hires take too long to ramp. | Structured onboarding so employees integrate quickly into how the company operates. |
| Execution slows as the company grows. | Performance architecture with clear expectations, feedback loops, and accountability. |
Complimentary 30-minute call to explore your workplace experience challenges and opportunities.
Trusted by Founders Scaling Their Companies
“Founders often underestimate the complexity and risk of managing people.
At Fonolo, HR quickly became something we couldn’t handle effectively on our own. Andrea changed that. She built our HR function from the ground up and gave us the structure of a larger company while preserving the agility and culture of a startup, allowing us to stay focused on building the business.
Hiring her was one of the best decisions we made.”
Jason Bigue
Co-founder, Fonolo – acquired by Verint
“Andrea is equally passionate about the success of the company as a whole.
She understands the pivotal role that HR plays in driving organizational growth and development. Through her strategic thinking and proactive approach, she has implemented numerous initiatives that have positively impacted the company culture, employee engagement, and overall performance. What sets Andrea apart is her ability to balance the needs of both people and the organization.”
Daniela Puzzo
VP Marketing, Fonolo – acquired by Verint
What Works at 10 People Breaks at 40
As companies grow, the informal systems that once worked begin to slow them down. Teams expand, communication fragments, and decision-making becomes harder. Without intentional structure, execution loses speed.
The companies that thrive are structured differently. They operate with:
- Fast decision loops
- Empowered teams
- High trust and accountability
- Multidirectional communication
In other words, they function more like intelligent human systems than rigid hierarchies. My work helps startups build those systems early, before complexity slows them down.
Complimentary 30-minute call to explore your workplace experience challenges and opportunities.
